About

MUSTONEN YKSI

MUSTONEN YKSI was conceived out of pure passion for fashion photography, from the urge to create a commercially independent self-published compilation. YKSI was shot at various locations around the world, including the arctic coast of Norway, Tokyo, Cape Town, New York, Naeba, Helsinki, Kilpisjärvi and Karkkila, where the first session was shot in the summer of 2012.

Juha Mustonen about his project

MUSTONEN YKSI reveals the true nature and soul of the photographer. "The basis for fashion photography is that anything is possible. At its best one successful shot that may seem like a dream becomes reality, by the push of a button. It bears no weight if the spectator thinks the finished picture is beautiful or ugly or if it brings them joy or sorrow; providing the camera possesses your own heart, the picture that is produced is always justifiable."

The project fused itself along the way to become a mixture of fashion and portrait photography. "My pictures have become a tribute to powerful and authentic female beauty that doesn't lose its edginess through layers of retouches."

Although some of the photographs may seem far placed from conventional beauty, it has been clear to Mustonen from the start that every single shoot would be done in perfect collaboration and understanding with the models. "I try to dig beneath the surface to find sensitivity or to help assume another identity that gives you the courage to be weak, strong or anything in between. I often take models to a space that provides challenges and where the taught mannerisms are finally forgotten. Even though they are all models, I am shooting someone who has a name and their own persona. My models are always real human beings with a story to tell."

In Mustonen's world the woman is without exception a survivor.

Book

MUSTONEN YKSI is a 188 page hardback photography book. The book is limited to 800 copies. The layout and graphics are designed by Antti Bergman.

MUSTONEN YKSI BOOK
80€ ( + incl. shipping ) BUY NOW

Prints

Key photographs from the book were exhibited in Helsinki during the book launch and short film premiere 30.11-8.12.2013.
The YKSI exhibition was also a part of the 2014 Photo Romania Festival 16-25.5.2014 in Cluj, Romania. All prints are numbered and authenticated.
For all inquiries please contact:
Email: contact@mustonenyksi.com
Tel: +358 40 744 6512

Summer End 1, 2013. C-print mounted to acrylic, 60 x 80 cm. Editio 2/5 + 2AP.
From The North Country, 2013. C-print mounted to acrylic, 100 x 160 cm. Editio 1/5 + 2AP.
Going home, 2013. C-print mounted to acrylic, 60 x 80 cm. Editio 1/5 + 2AP.
Northern Light, 2013. C-print mounted to acrylic, 60 x 80 cm. Editio 1/5 + 2AP.
Whitechapel, 2012. C-print mounted to acrylic, 100 x 140 cm. Editio 1/5 + 2AP.
Big Hearted Girl, 2012. C-print mounted to acrylic, 100 x 75 cm. Editio 1/5 + 2AP.
Smile, 2012. C-print mounted to acrylic, 100 x 75 cm. Editio 2/5 + 2AP.
Mirror, 2013. C-print mounted to acrylic, 80 x 60 cm. Editio 1/5 + 2AP.
Noora, 2013. C-print mounted to acrylic, 80 x 60 cm. Editio 1/5 + 2AP.
Charlie, 2013. C-print mounted to acrylic, 60 x 90 cm. Editio 2/5 + 2AP.
Maidens Cove, 2013. C-print mounted to acrylic, 60 x 90 cm. Editio 1/5 + 2AP.
Naeba, 2013. C-print Silisec, 80 x 60 cm. Editio 2/5 + 2AP.
Into The Black, 2013. C-print mounted to acrylic, 80 x 60 cm. Editio 1/5 + 2AP.
Kirsi, 2012. C-print mounted to acrylic, 75 x 100 cm. Editio 1/5 + 2AP.
Golden Kirsi, 2012. C-print mounted to acrylic, 75 x 100 cm. Editio 2/5 + 2AP.
Sammal, 2013. C-print mounted to acrylic, 140 x 100 cm. Editio 1/5 + 2AP.
Karkkila, 2012. C-print mounted to acrylic, 60 x 90 cm. Editio 1/5 + 2AP.
Linnea From The Whitechapel, 2012. Limited Editition of 20. Signed and numbered by the artist. Hahnemuhle fineart matt fibre HDR pigment print, 42 x 30 cm.
Mathilda, 2012. Limited Editition of 20. Signed and numbered by the artist. Hahnemuhle fineart matt fibre HDR pigment print, 42 x 30 cm.
Pirunkorpi 1, 2013. C-print mounted to acrylic, 50 x 37,5 cm. Editio 3/5 + 2AP.
Pirunkorpi 2, 2013. C-print mounted to acrylic, 50 x 37,5 cm. Editio 2/5 + 2AP.
Pirunkorpi 3, 2013. C-print mounted to acrylic, 50 x 37,5 cm. Editio 3/5 + 2AP.
Pirunkorpi 4, 2013. C-print mounted to acrylic, 50 x 37,5 cm. Editio 4/5 + 2AP.
Summer End 2, 2013. C-print mounted to acrylic, 60 x 80 cm. Editio 1/5 + 2AP.
Hirsi, 2013. C-print mounted to acrylic, 100 x 160 cm. Editio 1/5 + 2AP.
Kyynel, 2013. C-print mounted to acrylic,100 x 75 cm . Editio 1/5 + 2AP.

Short Films

Exhibition

Key photos from the book were exhibited in Helsinki during the book launch and short film premiere 30.11 - 8.12. 2013.
The YKSI exhibition was also a part of the 2014 Photo Romania Festival 16-25.5.2014 in Cluj, Romania. Pictures from MUSTONEN YKSI exhibition in Lasipalatsi, Helsinki, Finland 29.11-08.12.2013
Information about exhibition tour cities and dates will be available on Facebook.

Biography

Juha Mustonen is a Finnish fashion photographer who started his career in the late 90’s as a snowboard photographer. Between 2000 and 2007 Mustonen was the editor-in-chief for snowboard magazine Slammer. Since then he has solely concentrated on fashion, lifestyle and advertising photography. Mustonen started his fashion photography career in Paris and eventually settled down in Milan for a number of years. Currently he splits his time between Helsinki and New York and travels worldwide for photo shoots. Mustonen fully devotes himself to developing an international career in fashion photography.

Mustonen’s fashion editorial work has been published in various publications including ELLE, REVS Magazine, Cosmopolitan, Olivia, Trendi, Gloria, HS Kuukausiliite, Drew, Oyster, Collezioni, Muse, Noi.se, Fashion Trend, H-magazine, Iki and Kult.

He has shot adverts for companies such as Reima, Stockmann, Red Label, Paulig, Makia Clothing, Helsinki Airport, Nokia, Seppälä, Lumene, Warner Music, Aurinkomatkat and Bon Aqua.

Contact